KidsCoinShow the bigger purpose.
Lead with the life skills families want to nurture. A small daily interaction is the way in; it is not the limit of the product.
Our brand, made practical
Little habits.
Lifelong foundations.
We help families make room for responsibility, self-care, independence, kindness, and curiosity in everyday life. Make the bigger purpose visible, then make the next step feel possible.
01 / What we believe
Warmth with purpose.
KidsCoin helps parents support well-rounded growth through everyday practice. Eight areas—from self-care and contributing at home to curiosity, cooperation, and money choices—connect ordinary activities to bigger intentions. Families choose their pace and what works for them.
Notice specifically.
Describe the action and how it helped. Make room for asking for help, trying again, and ordinary busy days.
Grow together.
Parents and children are on the same team. Support shared expectations and connection in real life.
02 / The identity
A little symbol of possibility.
A circular token holds two growing leaves. The circle connects to the KidsCoin name; the sprout puts growth and care at its heart. There are no money symbols, metallic effects, or competitive badges.
Give it space.
Leave at least one quarter of the symbol’s width clear on every side. Set the symbol at 24 px or larger and the complete wordmark at 120 px or larger.
Keep it itself.
Use the original proportions and leaf shapes. Keep the circle upright. Keep busy artwork, shadows, and extra text out of its clear space.
Choose good contrast.
Use the sky and ink mark on light surfaces. Use the monochrome white symbol on ink. At tiny sizes, favor the symbol over the complete wordmark.
03 / Color
Calm at the foundation.
A little joy in the details.
Cream gives the brand warmth. Ink gives it clarity. Sky is our most recognizable color. Add one supporting accent for the moment you’re showing.
Ink#2D2D2D · Text & action
Cream#FDF6E3 · Warm foundation
Sky#C7E7F4 · Brand & possibility
Mint#D4F4E7 · Effort noticed
Peach#FFEDD5 · Encouragement
Lavender#E8E0FC · Discovery
Soft coral#FFE0E0 · Attention
Paper#FFFCF5 · Reading surfaces
Pastels are backgrounds. Use ink for readable text. Semantic text accents: sky ink #23657D, green #236448, peach ink #8A4B0F, lavender ink #5D45A8, and coral ink #B4233A. Always check the actual foreground/background pair, including focus states.
04 / Type & layout
A human voice.
A clear next step.
Website display / Georgia regular & italic
Big things begin
with little everyday wins.
Website body / system sans. Plain language, generous line spacing, and one strong action. No font downloads required.
A thoughtful rhythm.
Use a 4 px spacing base. Website body: 16 px with 1.6–1.8 line height. App body: native system fonts and existing accessible type variants. Keep paragraphs around 45–75 characters wide.
Purposeful shapes.
Use 8 px corners for quiet surfaces and 16–24 px for child interactions. Prefer light borders to deep shadows. Let illustration bring the organic shapes.
Comfortable controls.
Web controls target at least 44 px; child buttons should be larger where possible. Give keyboard focus a visible 3 px sky-ink outline, with space around it.
05 / Illustration & movement
Life, in the little details.
Show ordinary family activities: packing a bag, setting a table, choosing a story. Use warm shapes, dark ink lines, subtle paper texture, and limited color. Give children agency and show adults nearby, without turning every scene into a perfect household.
Include real variety.
Across the scene library, represent different skin tones, family structures, abilities, and ages. This first illustration is one family moment, not the whole story.
Keep attention useful.
Use short, optional feedback. Let a child finish and return to life. Respect reduced motion. Avoid autoplay, forced celebrations, and sound that surprises.
Be honest about imagery.
This scene is original AI-assisted brand artwork. It is not a customer photograph or testimonial. Don’t turn fictional scenes into claims about real outcomes.
06 / Our voice
Calm, specific,
and on your side.
Sound like a practical grown-up who understands family life. Child copy should be brief and easy to understand. Parent copy should make decisions easier. Keep technical detail available when it helps; don’t make families learn our internal language.
| Moment | KidsCoin says |
|---|---|
| Getting started | “Let’s start with one thing that would make today easier.” |
| All caught up | “You’re set for today.” |
| Effort noticed | “You put your lunchbox in your bag. That helped us get ready.” |
| Help needed | “One step left: put the books on the low shelf. Want some help?” |
| A busy week | “Busy week? Make the next plan lighter.” |
| Not enough information | “We’re still learning what works. Keep this routine for another week?” |
| Something failed | “That didn’t save. Try again when you’re connected.” |
| A shared plan | “Here’s what we agreed to try this week.” |
Avoid labels such as “lazy,” judgments about a child’s worth, or guarantees about behavior. Say what happened, explain how it helped, and allow another attempt. Say “KidsCoin” consistently; never “Kidscoin,” “Kids Coin,” or language that suggests cryptocurrency.
07 / The feeling in the app
One purpose per moment.
Parent / caught up
You’re set for today.
No decisions need you right now. Take a look at a little win whenever you’re ready.
Child / effort
You did your part.
You packed your bag. That helped us get ready.
Child / help
Let’s try together.
Ask a grown-up nearby for a hand. Help is part of learning.
Parent / empty
A place to start growing.
What would make today a little easier for your family?
Parent / save error
That didn’t save.
Try again when you’re connected.
Parent / Growth ended
Your family tools stay.
Your existing routines, earned coins, and rewards are here. Choose Growth when it’s useful.
These are voice and visual examples, not a guarantee that every pictured state exists in every release. Public claims follow the shipped product and the visitor’s actual offer.
08 / Use it consistently
Make the promise visible.
Website & social
Lead with the broader ambition. Show the life skills behind recognizable family moments, how they connect over time, and one clear next step.
Social card template ↓
Email & notifications
Keep messages useful and calm. “Your family report is ready” is enough. Open the app for personal details; keep child information out of notification copy.
Store screenshots
Use real release screens with one short benefit per image: Start small. Encourage effort. Parent together. Review the plan. Check platform sizes before exporting.
This guide is a production foundation. The original symbol and illustration are included with the project. System fonts require no bundled font files. Before a broad launch, validate comprehension and recognition with families, check accessibility on actual screens, and substantiate every outcome claim.